LOUD uses an intelligent algorithm to detect your input signal and bring the audio to a target LUF level of -7, -9, -8 or -11depending on which target you choose.  
LOUD's intelligent algorithms and optimized processing take care of the intricate details, ensuring your tracks reach the max loudness levels while preserving the dynamics and impact of your mix. LOUD focuses on increasing the LUFs of your track while doing it as transparently as possible. LUFs stands for loudnes units full scale (LUFS) and these units do not measure the technical volume level but the perceived loudness. It intelligently increases the perceived loudness while maintaining punch and clarity. While most R&B or Hip Hop productions should easily reach the target, some quiter genres like jazz or classical may not reach the taget. Lower signals below -24 LUFs may not reach a target of -7 LUFs. However, LOUD will increase the perceived loudess of any signal.

LOUD was designed to be as transparent as possible with the music producer in mind. LOUD uses very sophisticated math to bring the life out of any sound by increasing the perceived loudness. While LOUD does this with virtually zero color added, there are cases that may cause the effect to sound overwhelming such as:

• An imbalanced mix
• Bass or drums being too loud in your mix
• Sounds being too loud or clipping before LOUD is applied
  
  

The good thing is that LOUD will always keep your mix honest. If you place LOUD on a mix, it will expose any imbalances to correct. Once these are sorted, you'll know you have a high level, impacful sound. The best way to use LOUD is to place it on the master as you produce your music. That way, you produce into the effect and there is no need for large adjustments at the end.

NO. LOUD is a sophisticated audio processor that takes into account several aspects of the sound and works to acheive a maximum LUF instead of simply inceasing the volume or smashing everything sound to the ceiling. The algorithm prioritizes transparency and punch making your music sound as bright and as clear as possible.

There is currently no free trial available. We do offer a money back guarantee if you cannot acheive any perceived loudness on your audio. We guarantee the plugin does it's job. Please note that softer music such as Jazz or other genres siting under -24 LUFs may not reach the target LUFs as the intended genre is R&B or Hip-Hop. Our algorithm will not push the music over a certain point to mainan a pleasant and musial effect. Music that is already at -9 to -7 LUFs will sound over pushed if you add LOUD on top of an already loud mix. You may want to turn the mix down before applying the LOUD vst. The plugin is intended to be used on the master chain as the producer creates their music. The LOUD plugin provides a clarity, openess and punch to the audio giving producers confidence in their final exports.